Welcome to CRIMSON HOTELS GROUP
Crimson Hotels Group is a fast growing, independently owned hotel company. Founded in 1995, we currently own and manage 14 hotels with over 2,750 bedrooms located in the United Kingdom, Portugal and Dubai and which range from limited service to luxury properties.
In the UK, our hotels are operated under four major brands – Hilton, Intercontinental Hotels (including the Holiday Inn brand), Accor and Choice Hotels International – all highly respected and world renowned hotel groups.
December 2015 saw the rebranding of the DoubleTree by London – Kensington from The Regency Hotel London. Retaining much of is 1870s architecture, this hotel features 203 bedrooms which all offer a welcoming and comfortable environment for leisure and business guest alike
CEO of Crimson, Aly Kassam commented: “Building on our current portfolio, this will be our third DoubleTree by Hilton in central London and our fourth in the UK. This unique opportunity to renovate and rebrand the hotel to the next level of luxury, is consistent with our focus on acquisition of hotels in prime locations.”
September 2015 saw the recent completion of The DoubleTree by Hilton Woking. Following a stunning transformation the hotel relaunched from the Holiday Inn Woking to a luxurious and brand new four star hotel. Key changes included: a full refurbishment of all bedrooms including standard, superior and deluxe rooms, a dedicated Hilton HHonors floor with stunning views and ultimate luxury facilities, a new dining area providing a relaxed atmosphere, a new contemporary conference room for large meetings and events, a state of the art gymnasium and a magnificent new lounge and reception area.March 2015 saw the transformation of The Comfort Hotel Heathrow to the new Mercure London Heathrow Hotel. The multimillion pound re-brand included newly refurbished bedrooms with a contemporary look and feel, new meeting facilities for up to 200 delegates and versatile dining options in the new Borders Restaurant and Bar-ideal for formal or informal dining.
New locations and destinations are always being considered as the Crimson Hotel Group continues to look forward with its expansion plans.
Our Company approach is highly professional and the guest experience is of utmost importance.