Welcome to CRIMSON HOTELS GROUP
Crimson Hotels Group is a fast growing, independently owned hotel company. Founded in 1995, we currently own and manage 14 hotels with over 2,750 bedrooms located in the United Kingdom, Portugal and Dubai and which range from limited service to luxury properties.
In the UK, our hotels are operated under four major brands – Hilton, Intercontinental Hotels (including the Holiday Inn brand), Accor and Choice Hotels International – all highly respected and world renowned hotel groups.
On October 6th 2015, Crimson acquired the Regency Hotel in Queens Gate, South Kensington. The group plans to invest £10 million to refurbish and rebrand the 203 bedroomed hotel, to launch as the luxurious, four star DoubleTree by Hilton London-Kensington by January 2016.
CEO of Crimson, Aly Kassam commented: “Building on our current portfolio, this will be our third DoubleTree by Hilton in central London and our fourth in the UK. This unique opportunity to renovate and rebrand the hotel to the next level of luxury, is consistent with our focus on acquisition of hotels in prime locations.”
March 2015 saw the transformation of The Comfort Hotel Heathrow to the new Mercure London Heathrow Hotel. The multimillion pound re-brand included newly refurbished bedrooms with a contemporary look and feel, new meeting facilities for up to 200 delegates and versatile dining options in the new Borders Restaurant and Bar-ideal for formal or informal dining.
New locations and destinations are always being considered as the Crimson Hotel Group continues to look forward with its expansion plans.
Our Company approach is highly professional and the guest experience is of utmost importance.