GOT HERE Array ( [strictly_necessary] => Array ( ) [functional] => Array ( ) [performance_analytics] => Array ( ) [advertisement_targeting] => Array ( ) [gtm] => Array ( [0] => Google Tag Manager (Head) [1] => [2] => on ) ) Crimson Hotels | Independent Hotel Group in UK, Portugal & Dubai​ Skip to content

ABOUT US

Prime Locations, Exceptional Experiences

Crimson Hotels is an independently owned hotel company dedicated to making your travel experience as relaxing and enjoyable as possible. Established in 1995, we proudly own and manage nine exceptional hotels, offering over 2,000 rooms across the United Kingdom, Portugal, and Dubai.

Our portfolio spans a diverse range of properties, from limited-service accommodations to luxury lifestyle hotels. Each location is carefully chosen for its prime setting, unique character, and outstanding amenities, with tailored packages designed to meet a variety of budgets and individual preferences.

With decades of experience in the hospitality industry, Crimson Hotels has built a reputation for excellence, placing customer satisfaction and loyalty at the heart of everything we do.

In the United Kingdom, our properties operate under esteemed global brands such as Hilton and IHG, ensuring a world-class experience recognized and trusted by travellers worldwide.

Our property in Portugal is temporarily closed as it undergoes an exciting full-scale renovation and transformation, with plans to reopen in 2026.

Our Commitment to Sustainable Hospitality

At Crimson Hotels, we strive to bring people together through exceptional hospitality experiences while making a meaningful, sustainable impact on our communities.

We’re proud to announce that our properties have already achieved the prestigious Green Key accreditation, a testament to our commitment to environmental responsibility. A Green Key assures guests that, by choosing to stay with a Green Key establishment, they are helping make a difference for the environment.

Join the Crimson Team

At Crimson Hotels, we believe our people are key to our success. We’re always seeking passionate individuals to join our team and help deliver exceptional hospitality. Whether you’re starting your career or looking to grow, we offer a range of opportunities in a dynamic, inclusive environment focused on innovation, teamwork, and career development. Join us and be part of a company that values talent, supports growth, and makes a positive impact on our communities.

4Y9A1533
IMG_1616

What’s New

Experience The Stay Like McLaren Racing Suite

In celebration of 20 years of partnership with McLaren Racing, experience a limited-time immersive suite stay at The Trafalgar St. James featuring racing simulators, a replica pit wall, and iconic McLaren memorabilia.

Unlock Exclusive Perks On Booking Crimson Group Stays

Enjoy unbeatable benefits when you book group stays with Crimson Group. From attractive commissions and food & beverage discounts to complimentary upgrades and more.

14 New Rooms at DoubleTree by Hilton London – West End

Exciting renovations are underway! 14 brand-new rooms will debut by October 2025—stay tuned for more details.

The Trafalgar St.James logo BLACK
DOUBLETREE WEST END_Logo
100QG_Logo 2020 CMYK
DOUBLETREE VICTORIA_Logo
HIEX Logo (1)
DOUBLETREE WOKING_Logo
crowne-plaza-r-endorsed-logo-pos-rgb-vert-en
logo-text

This browser is no longer supported

In order to have the best experience, please update your browser. If you choose not to update, this website may not function as expected. Clicking the button below will help you to update your browser.

Update Your Browser Continue Without Updating